AltaVista is currently alternating their rankings at times. Therefore, you may rank in a certain position on the first search, and then a subsequent identical search a few minutes later may show somewhat different rankings. We assume this is temporary and will eventually be corrected by AltaVista.
POWER TIP: If you only want to see the TOP position for each keyword/engine, then check 'Display only my TOP ranking page on the Concise and Competitive Analysis reports' on the Options tab and re-run the Mission.
Not in first 30 means your Web site was not found in the top 30 positions. You may scan more matches by increasing Matches to Scan under the Mission Option Tab. Click here for why WebPosition may not be finding matches! (Run the Page Generator and Page Critic for help on improving these rankings.)
NA means Non-Applicable or no prior day's positions to report yet.
NM means No Matches were found for that keyword search.